![]() ![]() We can design things so they don’t have to be that way. ![]() We’re saying, “Don’t even think about waste waste doesn’t exist.” How can we make everything a beneficial nutrient to either biology or technology? We don’t want to see things that accrue and will become persistent in mothers’ milk. We see all materials as nutrients and eliminate the concept of waste. So Cradle to Cradle calls for materials in continuous reuse cycles with reverse logistics, renewable power systems, water that’s clean enough to drink and social fairness. We realized we could design this parallel metabolism in ways that could continually celebrate growth that doesn’t harm the biosphere. In the last 5,000 years we’ve created another metabolism we call the “technical metabolism”-the stuff we humans make from metals, most plastics, etc. We use the term “Cradle to Cradle design” to refer to an intentional system of design and decision making based on a fundamentally new view of the world.įor billions of years, we’ve had the biological world with biological metabolism-living things requiring growth, free energy from outside the system and an open metabolism of chemicals operating for the benefit of the organisms and their reproduction. ![]()
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